Generative AI for Marketing

Key Learnings:

• Understand the fundamentals of generative AI in marketing
• Explore comprehensive uses of various content creation tools for text, visuals, and audio
• Discover practical marketing applications and the capabilities of generative AI
• Master prompt engineering techniques for effective AI-driven personalization in marketing
• Familiarize yourself with the current state of generative AI within the marketing sector
• Learn about the legal and ethical aspects of implementing generative AI technologies in marketing

This interactive course emphasizes effective knowledge transfer and practical application. It includes:

• A blend of theoretical concepts and hands-on exercises, enabling you to apply what you have learned immediately
• A strong focus on discussions, experience sharing, and collaborative problem-solving fosters an engaging learning environment
• Small group of maximum 15-20 participants for a personal experience

Target Audience:

• Marketing experts, business owners, and all those keen on leveraging generative AI for their marketing initiatives

Requirements:

• No formal prerequisites are necessary
• Interest in artificial intelligence are recommended
• Participants are required to create a free ChatGPT account prior to the course at https://chat.openai.com/
• Important: Participants must bring their own laptops

Duration:

Half-day session from 17:00 to 20:30.

Price:

CHF 350.–

Cancellations made up to 5 days before the event will be eligible for a full refund.

Small snack is included in the price

Location:

Switzerland Innovation Park Central, Suurstoffi 18b, 6343 Rotkreuz, Switzerland