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Thu, 25 Apr



Generative AI for Marketing

In this comprehensive half-day course, you will gain an in-depth understanding of Generative AI and how you can implement it in your marketing strategies.

Generative AI for Marketing
Generative AI for Marketing

Time & Location

25 Apr 2024, 17:00 – 20:30

Risch-Rotkreuz, Suurstoffi 18b, 6343 Rotkreuz, Schweiz

About the event

Key Learnings:

  • Understand the fundamentals of generative AI in marketing
  • Explore comprehensive uses of various content creation tools for text, visuals, and audio
  • Discover practical marketing applications and the capabilities of generative AI
  • Master prompt engineering techniques for effective AI-driven personalization in marketing
  • Familiarize yourself with the current state of generative AI within the marketing sector
  • Learn about the legal and ethical aspects of implementing generative AI technologies in marketing

This interactive course emphasizes effective knowledge transfer and practical application. It includes:

  • A blend of theoretical concepts and hands-on exercises, enabling you to apply what you have learned immediately
  • A strong focus on discussions, experience sharing, and collaborative problem-solving fosters an engaging learning environment
  • Small group of maximum 15-20 participants for a personal experience

Target Audience:

  • Marketing experts, business owners, and all those keen on leveraging generative AI for their marketing initiatives


  • No formal prerequisites are necessary
  • Interest in artificial intelligence are recommended
  • Participants are required to create a free ChatGPT account prior to the course at
  • Important: Participants must bring their own laptops


Half-day session from 17:00 to 20:30.


CHF 350.–

Cancellations made up to 5 days before the event will be eligible for a full refund.

Small snack is included in the price


Switzerland Innovation Park Central, Suurstoffi 18b, 6343 Rotkreuz, Switzerland


  • Generative KI für Marketing

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